For this project, I directed a studio photoshoot for the launch of the Thunder Shop’s 2024 start-of-season collection. The creative direction aimed to strike a balance between streetwear-inspired style and a clean, elevated aesthetic that would appeal to a younger audience. I worked closely with the team to direct models and photographers, analyze image compositions, and ensure the visuals supported future creative design needs across digital and retail platforms. The final imagery brought a fresh, youthful energy to the brand while staying true to the Thunder’s identity.

Following the photoshoot I also led the design of in arena signage for this launch.