Stay Happy Design

Project Overview:

Social psychologist Amy Cuddy’s gave a fantastic Ted Talk at TEDGlobal 2012. In the talk, Your body language shapes who you are, Cuddy spoke on body posture and how holding yourself up and “power posing” can trick your brain into feeling more confident and headstrong. She spoke on how you shouldn’t fake it until you make it; fake it until you become it. 

This was the inspiration behind the Stay Happy campaign. I was tasked with the ideation and creation of a campaign to make customers remember to be happy. If you could see or hold something that reminds you to stay happy you may be able to alter your brain function and actually be happier.

So surround yourself with stickers, mugs, posters, and phone backgrounds. All of which help remind you to stay happy even when life is hard.