2024 | SILVER ADDY AWARD WINNING | illustrator, photoshop
2024 Playoffs Campaign
Project Overview
The 2024 Playoffs Campaign was an opportunity to honor that tradition with humility, energy, and authenticity, while engaging a new generation of fans.
As a graphic designer, I was tasked with creating an experiential display for Thunder Up in the Park, Billboards, Posters, and Promotional material that gathered energy for the upcoming post-season games, reinforcing long-term optimism, and capturing the energy of Thunder fans—locally and globally. The creative direction leaned into dynamic compositions, layered framing, and bold pattern systems, unified through a consistent Thunder color space of Thunder Blue, dark navy, and white.
Oklahoma American Advertising Federation - Silver ADDY Award
Roles:
Creative Director - Brandon AnKney
Graphic Designer - Nate Evans
Photography - Jimmy Do
As part of the 2024 Playoffs Campaign, I designed, ideated, and led the creation of a larger-than-life experiential monument built from stacked cargo containers—transforming an ordinary structure into a bold, immersive Thunder experience.
Positioned as a central attraction during Thunder Up in the Park, the installation became a high-energy photo backdrop, drawing thousands of attendees into the playoff atmosphere before thye began crossing the street to enter the arena.
Fan-Centric Engagement Strategy::
Prioritized authentic, expressive experiences over generic hype
Designed activations and merchandise that feel personal and commemorative, marking the moment as a core memory
Other Playoffs Work - Designer Favorites
Throughout the 25-25 Playoffs Campaign I was fortunate to work on a large variety of projects. From billboards, to fam bammers, in-arena signage and more. Here is some of my favorite work from that campaign.
