As part of a high-profile partnership between Glad and Recyclops, I was tasked with designing and executing a multi-channel advertising campaign that introduced a new sustainability initiative: the integration of Glad’s ForceFlex Plus recyclable bags into the Recyclops subscription service.

Glad emphasized the need for clean, premium visuals, while Recyclops wanted to preserve its approachable, small-town brand personality. To strike the right balance, I directed the creative around real Recyclops contractors, capturing authentic, in-field imagery that felt both trustworthy and elevated.

The campaign launched via targeted email marketing to over 300,000 Glad customers, while Recyclops engaged its own subscriber base to announce the collaboration. I designed a custom landing page to serve as the central conversion hub—introducing Glad customers to Recyclops and guiding them through the new product integration.

In addition to web and email design, I produced branded photo assets and social media content featuring the new Glad ForceFlex Plus bags in use. These visuals were leveraged across press releases, social campaigns, and major media coverage, including Forbes, NPR, and Recycling Today.