Event - Zero WasTe Stations

Recyclops | branding, design, event planning | illustrator, photoshop

Project Overview:

Recyclops is a technology driven startup innovating solutions for sustainability, starting with recycling. Occasionally events will reach out so they can have recycling available at their event. In this case it was for a Non-Profit called Helper Saturday Vibes in Helper, Utah. Their event ran over the course of 8 Saturdays.

I was tasked with planning and executing zero waste stations with two main objectives in mind
2. Keep contamination rates low
1. Generate new signups

The main issue with event recycling is contamination always ends up too high. On average 45% of event recycling ends up being taken to the landfill because of contamination. To combat this problem I came up with the Zero Waste Solution. By creating recycling stations with clear signage and volunteers direction we were able to combat that contamination rate of 45% down to only 18%. We were able to recycle over 200lbs of recycling at this event!

Role:

Creative Direction
Designer

Deliverables:

– Zero Waste Stations
– Station mockups
– Poster Designs
– Information Booth & Competition

In order to also drive signups, I worked out a deal with the event planners to allow us to speak on stage during the event, to set up a booth, and to be advertised on their list of sponsors. After working at that event every Saturday we were able to obtain 50 signups. All of which were generated at a CAC of $40. This was a lower CAC than traditionally seen.

The booth consisted of informational flyers and a guess how many bottles are in the bag competition which also generated an email list for promotional use.

What I’d do differently:

Even though the CAC was lower than Recyclops traditionally saw, it could have been better. After a cost breakdown of recycling, printing, and amount donated, it would be more cost effective to donate to the event, but charge for the recycling service. If we had done this the CAC would have been closer to $5 and the event would have had the opportunity to recycle glass. It was however still a success.

Other contributors
Hali Jex: Icon Designer
Ryan McFadden: Production