Zero WasTe Stations - reducing contamination at events
Recyclops | advertising, creative problem solving, event planning | illustrator, photoshop
Project Overview:
Recyclops is a technology driven startup innovating solutions for sustainability, starting with recycling. Occasionally events will reach out so they can have recycling available at their event. In this case it was for a Non-Profit called Helper Saturday Vibes in Helper, Utah. Their event ran over the course of 8 Saturdays.
I was tasked with planning and executing zero waste stations with two main objectives in mind:
2. Keep contamination rates low
1. Generate new signups
The main issue with event recycling is contamination rates always end up too high. On average 45% of event recycling ends up being taken to the landfill because of contamination.
To combat this problem I came up with the Zero Waste Solution. By leveraging my design solutions we were able to combat that average contamination rate of 45% down to only 18%. This allowed us to recycle over 200lbs of recycling at this event!
Roles:
Creative Director:
Nate Evans
Speakers:
Ryan Smith (CEO)
Nate Evans
Bill Jakes
Graphic Designers:
Nate Evans
Hali Jex
Production:
Ryan Mcfadden
Deliverables:
– Landing page
– Photos
– Social Media Posts
In order to drive signups, signage was created for the stage, speakers were given time to speak at the event, and a branded booth was set up. This event converted 50 new household signups. Which in a town of less than 800 people was very successful. This left our Cost Per Customer at $40. This was a 20% lower CAC than traditionally seen by Recyclops at events.
The booth consisted of informational flyers and a guess how many bottles are in the bag competition which generated an email list for promotional use.
What I’d do differently:
Even though the CAC was lower than Recyclops traditionally saw, it could have been better. After a cost breakdown of recycling, printing, and amount donated, it would be more cost effective to donate to the event, but charge for the recycling service. If we had done this the CAC would have been closer to $5 and the event would have had the opportunity to recycle glass. It was however still a success.